Was Cap’n Crunch the Character Introduced Before Cap’n Crunch the Cereal?

Here is the latest in a series of examinations into urban legends related to cuisine (chefs, dishes, etc.) and whether they are true or false.

CUISINE URBAN LEGEND: Cap’n Crunch the character predated Cap’n Crunch the cereal.

In 1961, Jay Ward and Bill Scott, the creators of The Adventures of Rocky and Bullwinkle and Friends, were given an unusual offer from Quaker. The Adventures of Rocky and Bullwinkle and Friends had been sponsored by General Mills cereals, but now a rival wanted Ward and Scott to create some new cartoon characters for them, only this time, the cartoon characters would be tied directly to cereals!

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