{"id":4703,"date":"2013-05-14T05:18:41","date_gmt":"2013-05-14T13:18:41","guid":{"rendered":"http:\/\/legendsrevealed.com\/entertainment\/?p=4703"},"modified":"2013-05-14T01:20:30","modified_gmt":"2013-05-14T09:20:30","slug":"did-kenneth-cole-launch-his-company-by-inventing-a-fake-film-company-for-new-yorks-fashion-week","status":"publish","type":"post","link":"https:\/\/legendsrevealed.com\/entertainment\/2013\/05\/14\/did-kenneth-cole-launch-his-company-by-inventing-a-fake-film-company-for-new-yorks-fashion-week\/","title":{"rendered":"Did Kenneth Cole Launch His Company By Inventing a Fake Film Company for New York’s Fashion Week?"},"content":{"rendered":"

Here is the latest in a series of examinations into urban legends related to fashion and whether they are true or false. <\/p>\n

FASHION URBAN LEGEND<\/span><\/u>: Kenneth Cole came up with a rather…enterprising way of getting his product to the masses at Market Week when he began his company.<\/p>\n

Kenneth Cole was not yet 30 years old when he formed his company in 1982. Cole had spent a long time (and basically all of his money) in Europe designing and producing shoes and now he had a ton of shoes, a company name, Kenneth Cole Incorporated, and that’s about it. <\/p>\n

\"\"<\/p>\n

He had no money for a storefront and no real in road at getting his new shoe company out to the people. <\/p>\n

However, upon returning to New York in 1982, he knew that he was going to try to make his splash at Market Week. He just wasn’t sure how. Read on to see the outrageous idea he came up with!
\n
\nThrough a friend, Cole acquired a large trailer truck. So his plan was to basically park his truck two blocks from the Hilton Hotel (in front of a fancy shoe store) and sell his shoes during Market Week out of the truck.<\/p>\n

The problem is that you’re not allowed to just park trailers next to the Hilton Hotel during Market Week. <\/p>\n

Exceptions, though, were made to utility companies (obviously, as they’d have to park there to do utility work) and production companies (for those filming the event).<\/p>\n

Well, that was just the in Cole was looking for, and very quickly, Kenneth Cole Incorporated became Kenneth Cole Productions. Cole applied and received a permit for a feature-length film titled, outrageously enough, “The Birth of a Shoe Company”. <\/p>\n

Thus, the trailer was decked out with “Kenneth Cole Productions” painted on the side of the trailer along with a velvet rope only allowing a certain amount of people into the trailer at a time, with models\/actresses, cameras and a director. <\/p>\n

In two and a half days (while filming the whole thing, naturally), Cole sold 40,000 shoes and his company was born.<\/p>\n

Nowadays, Kenneth Cole Productions (the name stuck) is major fashion house in the United States.<\/p>\n

\"\"<\/p>\n

It’s always fun to see interesting ideas pay off in such a manner.<\/p>\n

The legend is… <\/p>\n

STATUS<\/span><\/u>: True<\/p>\n

Feel free (heck, I implore you!) to write in with your suggestions for future installments! My e-mail address is bcronin@legendsrevealed.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here is the latest in a series of examinations into urban legends related to fashion and whether they are true or false. FASHION URBAN LEGEND: Kenneth Cole came up with a rather…enterprising way of getting his product to the masses at Market Week when he began his company. Kenneth Cole was not yet 30 years […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[27,28],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7MjBq-1dR","jetpack-related-posts":[{"id":3753,"url":"https:\/\/legendsrevealed.com\/entertainment\/2012\/07\/25\/did-cole-porter-work-on-song-lyrics-while-lying-crushed-under-a-horse\/","url_meta":{"origin":4703,"position":0},"title":"Did Cole Porter Work On Song Lyrics While Lying Crushed Under a Horse?","date":"July 25, 2012","format":false,"excerpt":"Here is the latest in a series of examinations into urban legends about musicals and whether they are true or false. 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Rodgers and Hammerstein's\u2026","rel":"","context":"In "Archives"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4715,"url":"https:\/\/legendsrevealed.com\/entertainment\/2013\/05\/17\/did-hugo-boss-really-make-uniforms-for-the-nazis\/","url_meta":{"origin":4703,"position":2},"title":"Did Hugo Boss Really Make Uniforms for the Nazis?","date":"May 17, 2013","format":false,"excerpt":"Here is the latest in a series of examinations into urban legends related to fashion and whether they are true or false. FASHION URBAN LEGEND: Hugo Boss produced uniforms for the Nazis. Hugo Ferdinand Boss started his first clothing business in the early 1920s, when Boss was in his early\u2026","rel":"","context":"In "Fashion Legends Revealed"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4500,"url":"https:\/\/legendsrevealed.com\/entertainment\/2013\/03\/11\/did-igor-stravinsky-have-a-classic-response-to-a-telegram-from-billy-rose\/","url_meta":{"origin":4703,"position":3},"title":"Did Igor Stravinsky Have a Classic Response to a Telegram From Billy Rose?","date":"March 11, 2013","format":false,"excerpt":"Here is the latest in a series of examinations into urban legends about music and whether they are true or false. Click here to view an archive of the music urban legends featured so far. MUSIC URBAN LEGEND: Stravinsky had a particularly cutting telegram retort to a request to have\u2026","rel":"","context":"In "Music Legends Revealed"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6505,"url":"https:\/\/legendsrevealed.com\/entertainment\/2015\/06\/02\/did-the-owners-of-the-board-game-candyland-have-to-sue-a-porn-company-for-the-rights-to-candyland-com\/","url_meta":{"origin":4703,"position":4},"title":"Did the Owners of the Board Game, Candyland, Have to Sue a Porn Company for the Rights to Candyland.com?","date":"June 2, 2015","format":false,"excerpt":"Here is the latest in a series of examinations into urban legends related to board games and whether they are true or false. Click here for an archive of all board game urban legends so far. BOARD GAME URBAN LEGEND: Candyland had to sue to get the rights to candyland.com\u2026","rel":"","context":"In "Board Game Legends Revealed"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4737,"url":"https:\/\/legendsrevealed.com\/entertainment\/2013\/05\/24\/who-bet-his-entire-company-that-the-madness-song-it-must-be-love-would-be-a-hit\/","url_meta":{"origin":4703,"position":5},"title":"Who Bet his Entire Company That the Madness Song “It Must Be Love” Would be a Hit?","date":"May 24, 2013","format":false,"excerpt":"Here is the latest in a series of examinations into urban legends about music and whether they are true or false. Click here to view an archive of the music urban legends featured so far. 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