{"id":7060,"date":"2015-08-11T14:20:07","date_gmt":"2015-08-11T22:20:07","guid":{"rendered":"http:\/\/legendsrevealed.com\/entertainment\/?p=7060"},"modified":"2016-05-13T02:11:33","modified_gmt":"2016-05-13T10:11:33","slug":"did-the-1970s-gas-crisis-cause-the-demise-of-the-original-g-i-joe","status":"publish","type":"post","link":"https:\/\/legendsrevealed.com\/entertainment\/2015\/08\/11\/did-the-1970s-gas-crisis-cause-the-demise-of-the-original-g-i-joe\/","title":{"rendered":"Did the 1970s Gas Crisis Cause the Demise of the Original G.I. Joe?"},"content":{"rendered":"

Here is the latest in a series of examinations into urban legends about toys and whether they are true or false. Click here<\/a> for an archive of all toy urban legends featured so far!<\/p>\n

TOY URBAN LEGEND<\/span><\/u>: The original line of G.I. Joe toys ended because of the 1970s gas crisis. <\/p>\n

G.I. Joe was a popular children’s doll (or “action figure”) who debuted in 1964. <\/p>\n

\"\"<\/p>\n

G.I. Joe was a twelve inch plastic doll that had vinyl outfits. As the character became more and more popular, the maker of the toy (Hasbro) began developing different varieties of the toy. In the late 1960s, with the Vietnam War at his peak, the “soldier” aspect of the toy was downplayed and G.I. Joe became more of an “adventurer” than a “soldier.” <\/p>\n

By the late 1970s, the toy had gone through a number of changes and sales had slowed a bit. However, the biggest cause in the demise of the original G.I. Joe came in a surprising place – Iran.
\n
\nYou see, in 1973, the world saw its first gas crisis as the Arab nations that controlled much of the world’s oil chose to use their control of the supply as a negotiating tool with regards to the then-current war between Israel and a coalition of Arab countries (led by Egypt and Syria). The Arab nations wished to push the United States into convincing Israel to end the conflict, so they cut the United States off from Middle Eastern oil. <\/p>\n

Oil prices naturally skyrocketed. Although they subsided when the United States brokered a peace in 1974. <\/p>\n

In 1978, though, there was a revolution in Iran, then the second-largest distributors of oil in the world. The revolution led to the cessation of oil production in Iran. The other Middle Eastern countries could not cover the supply gap and prices skyrocketed once again. <\/p>\n

It was here that Hasbro ran into a problem. You see, G.I. Joes were made almost entirely out of petroleum-based products. Petroleum was used for the plastic that made up the figure itself as well as the vinyl that made up some of the outfits of G.I. Joe and his friends. If sales had been as strong as they were in the early 1970s, Hasbro probably would have kept going, but their now fourteen year old toy line was a bit long in the tooth anyways, so the increase in production cost was too much and the line was shuttered in 1978 (they tried one more revamp before closing down – a futuristic approach to G.I. Joe in 1978 with “Super Joe,” with smaller eight inch figures). <\/p>\n

When the toy line restarted in 1982, it was now with smaller, cheaper-to-produce toys (something Kenner showed could be done successfully in the late 1970s with their Star Wars line of toys).<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

The legend is… <\/p>\n

STATUS<\/span><\/u>: Basically True<\/p>\n

Thanks to Dawn Herlocher’s 200 Years of Dolls: Identification and Price Guide<\/em> for the information about why Hasbro discontinued the original line of G.I. Joe toys. Thanks to commenter Luke for making some suggestions for small changes to the piece. <\/p>\n

Feel free (heck, I implore you!) to write in with your suggestions for future installments! My e-mail address is bcronin@legendsrevealed.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here is the latest in a series of examinations into urban legends about toys and whether they are true or false. Click here for an archive of all toy urban legends featured so far! TOY URBAN LEGEND: The original line of G.I. Joe toys ended because of the 1970s gas crisis. G.I. Joe was a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[28,7],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7MjBq-1PS","jetpack-related-posts":[{"id":7902,"url":"https:\/\/legendsrevealed.com\/entertainment\/2009\/04\/19\/toy-urban-legends-history\/","url_meta":{"origin":7060,"position":0},"title":"Toy Urban Legends History","date":"April 19, 2009","format":false,"excerpt":"Here are quick descriptions of each of the previous editions of Toy Urban Legends Revealed. To see if they are true or false, you have to click on the link! 1. Play-Doh was created as and originally produced as wallpaper cleaner! 2. John Tyler was playing marbles when he was\u2026","rel":"","context":"In "Archives"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7598,"url":"https:\/\/legendsrevealed.com\/entertainment\/2016\/02\/04\/why-did-g-i-joe-have-a-scar-on-his-face\/","url_meta":{"origin":7060,"position":1},"title":"Why Did G.I. Joe Have a Scar on his Face?","date":"February 4, 2016","format":false,"excerpt":"Here is the latest in a series of examinations into urban legends about toys and whether they are true or false. Click here for an archive of all toy urban legends featured so far! TOY URBAN LEGEND: The original G.I. 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Joe's Snake Eyes cannot be depicted as being a fan of the\u2026","rel":"","context":"In "Grab Bag Legends"","img":{"alt_text":"gijoe-basic-figures-snake-eyes-09","src":"https:\/\/i0.wp.com\/legendsrevealed.com\/entertainment\/wp-content\/uploads\/2015\/04\/gijoe-basic-figures-snake-eyes-09.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4596,"url":"https:\/\/legendsrevealed.com\/entertainment\/2013\/05\/08\/how-did-optimus-prime-save-the-live-of-duke-from-g-i-joe\/","url_meta":{"origin":7060,"position":3},"title":"How Did Optimus Prime Save the Life of Duke from G.I. Joe?","date":"May 8, 2013","format":false,"excerpt":"Here is the latest in a series of examinations into urban legends about movies and whether they are true or false. Click here to view an archive of the movie urban legends featured so far. MOVIE URBAN LEGEND: The negative reaction to the death of Optimus Prime in the Transformers\u2026","rel":"","context":"In "Movie Legends Revealed"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/legendsrevealed.com\/entertainment\/wp-content\/uploads\/2013\/05\/gi_joe_retaliation_poster_final.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7780,"url":"https:\/\/legendsrevealed.com\/entertainment\/2016\/04\/08\/was-furby-a-spy\/","url_meta":{"origin":7060,"position":4},"title":"Was Furby a Spy?","date":"April 8, 2016","format":false,"excerpt":"Here is the latest in a series of examinations into urban legends about toys and whether they are true or false. TOY URBAN LEGEND: The National Security Agency banned furbies from their offices for fear of the toys recording confidential information. Back in 2015, Samsung's Smart TV caused a bit\u2026","rel":"","context":"In "Grab Bag Legends"","img":{"alt_text":"furby","src":"https:\/\/i0.wp.com\/legendsrevealed.com\/entertainment\/wp-content\/uploads\/2016\/04\/furby-375x412.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3668,"url":"https:\/\/legendsrevealed.com\/entertainment\/2012\/07\/24\/toy-urban-legends-revealed-was-play-doh-created-as-wallpaper-cleaner\/","url_meta":{"origin":7060,"position":5},"title":"Was Play-Doh Created as Wallpaper Cleaner?","date":"July 24, 2012","format":false,"excerpt":"Here is the latest in a series of examinations into urban legends about toys and whether they are true or false. Click here for an archive of all toy urban legends featured so far! TOY URBAN LEGEND: Play-Doh was created as and originally produced as wallpaper cleaner! 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