Here is the latest in a series of examinations into urban legends about football and whether they are true or false. Click here to view an archive of the football urban legends featured so far.
FOOTBALL URBAN LEGEND: The New York Giants originated the “Gatorade shower.”
During the 1986 National Football League (NFL) season, the New York Giants dominated the league as a whole. They went 14-2 and crushed their three playoff opponents on their way to a Super Bowl victory in January 1987 (their smallest margin of victory in the playoffs was seventeen points). After every one of the Giants’ seventeen victories, the Giants would pour a bucket of Gatorade on head coach Bill Parcells. This “Gatorade shower” (or “Gatorade dunk” or “Gatorade bath,” the act has been given a lot of different names over the years) became a national sensation in 1987, popping up from everywhere to sporting events (like the 1987 World Series) and Presidential celebrations (President Ronald Reagan was given a drawing for his 76th birthday party depicting Reagan receiving a Gatorade shower). Bill Schmidt, head of sports marketing for Gatorade, did not see the Giants do their celebration until the first round of the playoffs (where the Giants defeated the 49ers 49-3). When he did, Schmidt later recalled that he thought, “What the hell? I think I have died and gone to heaven?” Gatorade naturally latched on to the celebration and marketed it heavily. It has now become a longstanding sports tradition, especially in the world of football.
But where did the tradition start?
In his excellent book, First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon, Darren Rovell wrote about how the Giants first began doing the celebration. Amazingly enough, it began as somewhat of an act of aggression! You see, in 1985 the Giants started the season 3-3. They hosted their divisional rival Washington Redskins on October 20, 1985 in a big game for both teams (the Redskins had also started the season 3-3). In the week leading up to the game, Bill Parcells gave nose guard Jim Burt a lot of grief, telling him that Redskins offensive lineman Jeff Bostic was going to eat him up. So when the Giants won the game 17-3, Burt decided to celebrate/take his anger out on his coach by pouring the Gatorade cooler on Parcells’ head. The next week, the Giants won again. This time, Burt enlisted Giant Pro Bowl Linebacker Harry Carson, one of the most respected members of the team (and a favorite of Parcells) to do the dunk, figuring that if Carson did it, Parcells could not get mad. Parcells did not mind the dunks. The following season, while Burt felt that the bit was no longer original and did not want to do it anymore, Carson continued doing it after every Giants victory. As a result, Carson and Parcells became the face of the dunk (Carson even ended up signing a $20,000 deal with Gatorade where they would use his image on a “How to dunk” promotional poster!). So clearly, the New York Giants, Harry Carson and Bill Parcells are what people think of when it comes to the “Gatorade dunk,” and Rovell is quite correct as to the origins of how the Giants came to do the dunk. But was it actually the ORIGINATION of the Gatorade shower?
Quite simply, no, it was not. The previous season, on November 25, 1984, the Chicago Bears were on the verge of clinching the Central Division of the National Football Conference (NFC) via a 34-3 thrashing of the Minnesota Vikings. Defensive tackle Steve McMichael grabbed head coach Mike Ditka and defensive tackle Mike Hampton and linebacker Mike Singletary (both Pro Bowlers that year) poured the Gatorade cooler over Ditka’s head in celebration of the Bears clinching the division (which capped an impressive three-year turnaround for the franchise). This particular Gatorade shower was even included in NFL Film’s 1984 Yearbook for the Bears, so it was not an obscure incident.
However, bizarrely enough, as reader Frank Monaco wrote in to tell me, the Bears incident was not the first Gatorade shower EITHER!
You see, while Jim Burt recalled the incident very specifically as occurring in 1985, the first Giants Gatorade shower happened in 1984, as well, nearly a month before the Bears!
Here it is on October 28, 1984…
While the Bears might have not been inspired by the Giants’ celebration, it seems more likely that they were, indeed, inspired by Burt’s Gatorade celebration.
The legend is…
Thanks to Frank Monaco for the information!
Feel free (heck, I implore you!) to write in with your suggestions for future urban legends columns! My e-mail address is [email protected]
Tags: Bill Parcells, Bill Schmidt, Chicago Bears, Darren Rovell, Gatorade, Harry Carson, Jeff Bostic, Jim Burt, Mike Ditka, Mike Hampton, Mike Singletary, National Football Conference, New York Giants, NFC, NFL Film, Ronald Reagan, Steve McMichael