Did Josie and the Pussycats Not Receive Any Money for Product Placement?

Here is the latest in a series of examinations into urban legends about movies and whether they are true or false. Click here to view an archive of the Movie urban legends featured so far.

MOVIE URBAN LEGEND: Josie and the Pussycats did not receive any money for the excessive product placement within the film.

Josie and the Pussycats was a film adaptation of the Archie comic book series (and animated series) of the same name that came out in 2001, starring Rachael Leigh Cook, Tara Reid and Rosario Dawson as Josie and the Pussycats, respectively.

The film was famous at the time (or infamous?) for its constant use of product placement within the film.

A few of my friends were discussing the movie recently on Facebook, and my buddy Mark noted:

Interestingly, the “product placements” were part of the satire, and according to the commentary, they weren’t actually product placements because they didn’t receive a dime from them. They just figured that using real world products would have a bigger impact than if it was fake products. Or at least that’s how I remember it from watching the commentary 15 years ago. Hey Brian Cronin, would that be a good Entertainment Legends Revealed? Did the movie Josie and the Pussycats actually get money from all the product placement?

Let’s find out!
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