Here is the latest in a series of examinations into urban legends about movies and whether they are true or false. Click here to view an archive of the movie urban legends featured so far.
MUSIC URBAN LEGEND: Doublemint gum adapted Chris Brown’s “Forever” into a gum commercial.
Whether you think you are familiar with Chris Brown and his hit single, “Forever,” or not, there’s a very decent chance that you heard it as part of the very famous internet video of the wedding where the entire bridal party dances to the song (eventually parodied/referenced on the TV series The Office)…
In any event, the song in the video is Chris Brown’s “Forever.”
As you might notice in the song, there’s a line about “double your pleasure, double your fun,” which is the slogan for Wrigley’s Doublemint gum.
A variation of this song aired in 2008 as a commercial for Doublemint gum with Chris Brown starring in the commercial…
At the time, most folks presumed that, like many many commercials out there (from iPods to Ford Trucks to Caribbean Cruises), Doublemint was using a popular song for their commercial.
Heck, if you check out this YouTube clip of the commercial (courtesy of YouTube user ilikechrisbrn)…
then you will see that ilikechrisbrn even lists the video as “Chris Brown in a new TV commercial for Wrigley’s Doublemint gum featuring the new jingle based on Forever.”
However, amusingly enough, it is actually the OTHER way around.
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